About

Built by retail-tech operators. Since 2019.

STG is the cart-intelligence platform behind some of the largest cart fleets in North America. We come from Bemis, Sigfox, and the Amazon Dash Cart program.

Our story

From a Portland pilot to thousands of carts.

Cart-tracking the way it should work: Built by literally going out in the field and looking for carts, not sitting behind a desk.

2019

The first IoT cart pilot.

While at Bemis and Sigfox, the founders launched the first true IoT-based cart tracking program in Portland, OR. The pilot worked — but only where Sigfox, a variation of LoRa, coverage worked.

2020 – 2022

Pilots scale. The architecture's limits show.

More than a dozen stores joined the program, each one piecing together off-the-shelf hardware, connectivity, and software. Each pilot at Bemis had successes but limitations existed with the software and LoRa-based coverage.

2022

The pivot.

Bemis sold its cart program to Americana. Sigfox USA dissolved. The original pilots ended with them. The founders began designing a universal cart-tracking platform — not tied to one cart brand, not tied to one carrier.

2023

Store Technology Group launches.

STG officially launches. QuickTrack utilizes cellular instead of Sigfox/LoRa. A custom software platform — purpose-built for the retrieval problem — replaces the off-the-shelf stack.

2024 – Today

Thousands of carts. 79% retention.

Thousands of carts tracked across the country, with average fleet retention holding at 79% — at stores that previously ran 0% or worse. Automated retrieval routing, custom cart housings, and indoor/outdoor location intelligence ship in subsequent releases.

What's next

Bringing intelligence to every retail asset.

Material handling. Motorized carts. Returnable packaging. The platform was never just about shopping carts: STG is committed to providing intelligence to retail, logistics and manufacturing operations that delivers cost-effective results.

What's different about STG is they're operators first. They built this by going and living the problem with retailers.
Industry analyst (anonymized)

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